2024

Cupra Exhibition and Motion Concept Work

Cupra Exhibition and Motion Concept Work

Cupra Exhibition and Motion Concept Work

Industrie

Automotive

(Überblick)

At Oztarc Studios, we craft futuristic stage designs that fuse brand identity with immersive digital storytelling. For CUPRA, we conceptualized a series of bold exhibition stages using MidJourney and brought them to life with cinematic real-time renders in Unreal Engine—featuring the car as the centerpiece. This project blends AI-powered concept art with architectural accuracy and motion design, creating a seamless experience that highlights CUPRA’s performance-driven spirit. From layout planning to lighting, animation, and product-focused rendering, every detail was designed to captivate and inspire across both live and digital platforms.